Fractional Marketing Leadership Explained
A Fractional Marketing Leader gives companies senior marketing strategy, creative direction, and operational leadership — without the overhead or slowdown of a full-time executive.
Instead of hiring a full-time CMO or VP, brands tap a Fractional Leader to move faster
Our Ethos
Clarity. Speed. Boldness. Connectivity.
BAAR delivers fractional marketing and creative leadership for brands and organizations built to move fast, think sharp, and connect deeply. We sharpen your strategy, elevate your brand, and drive AI transformation where it accelerates your work — not where it slows you down.
Everything we do moves with cultural fluency, creative precision, and a bias toward action — because ideas don't change anything unless they move.
30%
Brands using fractional marketers launch quicker. (PwC, 2024)
faster execution
What we do best
We work with organizations across industries, culture, and social impact to bring clarity, efficiency, and creativity to how they operate and grow.
Fractional Marketing Leadership
Senior-level marketing strategy and support—without the cost of a full-time hire.
Go-to-Market Support
From idea to launch, we help you move new products and programs into the world efficiently.
AI Transformation
We lead AI transformation—streamlining operations, building smart systems, and guiding ethical, strategic adoption for real impact.
Creative Direction & Storytelling
Bold, cohesive campaign ideas and narratives with a clear visual point of view.
Product Marketing
Clear positioning and messaging that helps people understand and trust what you offer.
Design
Distinctive, user-centered creative for digital and print.
Why BAAR
Built for teams who want to move with clarity and purpose.
BAAR blends strategy, design, and marketing operations into one flexible, high-impact partner. Unlike big agencies with bloat, or solo consultants with limits—we work fast, think deeply, and execute with precision.
You get:
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Senior-level insight without overhead
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Creative that connects—on message and on brand
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Systems and workflows that scale with your team
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Outcomes you can measure, not just admire
We don’t do cookie-cutter.
Everything we build is tailored, human, and made to move.
The BAAR Method™
Most brands don’t get stuck because they lack ideas. They get stuck because they lack a clear operating plan to move — fast, structured, and creatively.
The BAAR Method™ was built to fix that. We start with vision, build the playbook, and drive bold action — always connected to the people who matter most.
At BAAR, we don’t just build strategies. We build the system that turns strategy into real, bold, connected moments — fast.
Bold Action
We bring the work to life — and create the connections that last
Build the Playbook
We build the plan to move with speed and focus
Vision
We start by sharpening the vision
A trusted partner. A whole team behind you.
ALICIA RAY
At the core of BAAR is Alicia—founder, chief strategist, and the driving force behind the work.
With nearly 15 years of global experience across enterprises, tech, and nonprofits, she brings a rare mix of strategic depth and creative instinct—bridging bold ideas with practical execution.
Alicia’s background spans marketing, go-to-market strategy, design, and storytelling. She offers clients the clarity of a seasoned CMO and the hands-on agility of a builder—someone who can help to finesse ideas, see around corners, shape what doesn’t yet exist, and help teams deliver smarter, faster, and with more purpose.
Trusted by
RAISE THE BAR
AI Masterclass: AI for Everyone Else
AI is everywhere — but most of us weren’t given a manual. AI for the Rest of Us is a practical, masterclass for professionals who want to understand what AI really is, how it works, and how to actually use it in day-to-day life. No tech background needed. Just curiosity, a willingness to learn, and a desire to stay ahead without losing yourself in the hype.
This isn’t about writing code — it’s about giving you the mindset, tools, and confidence to make AI work for you.
Ready to bring this to your team or organization?